Writing of a Tesco magazine advertorial, promoting two new Aveeno Skin Renewal products.
Aveeno Skin Renewal / Tesco
Author: Craig Smith
A respected editor, proofreader, copywriter and journalist with over 20 years of experience.
Comfortable working within different sectors and to a variety of styles to write, edit or proofread marketing and communications material, digital learning courses and content, annual review documents, research reports/journals and key academic texts.
Proud proofreader of the Association for Physical Education's 396-page 2020 edition of Safe Practice (a recommended national curriculum resource published once every four years). Previously the editor of, and writer for, an industry-renowned exercise and fitness magazine and the UK's leading sports coaching magazine.
Efficient blog writer and founder of CRS Editorial in October 2020.
Key clients have included the NHS, multiple national governing bodies and their CEOs, academic organisations, learning institutions, several sports clubs, and both local and national newspapers.
Main skills:
✔ Editing
✔ Proofreading
✔ Copywriting
✔ Meeting deadlines
✔ Project management
✔ Communication
Josie Procter
Shopper Marketing Manager, Kenvue
I was introduced to Craig for a couple of projects, when I wished to sharpen the educational nature of some long form copy, and when I wished to punch up some instore claims. Craig understood both briefs against a complex set of objectives and provided great options for us to move forward with, some that stretched our thinking and some that were easy to achieve. I’m looking forward to working with Craig again.
The Grand Slam of outings
The Grand Slam of outings
Wimbledon, you served an ace!
Having entered the ballot for tickets a few times, this time proved successful.
The magnificent Grounds and Court No.1 awaited our arrival.
Nick Serpell
Author and Historian
Craig proofed a rugby book I had written prior to publication. The copy he sent back was perfectly done, with no further work needed by me. Very happy.
Are your communications reaching your intended audience? – Writing tips to promote client engagement
Are your communications reaching your intended audience? – Writing tips to promote client engagement
Just how clear is your message?
The words you use to promote your business are crucial.
With only one chance to make a first impression, care and attention are strong foundations for writing compelling copy.
What follows are top tips to ensure your writing stands the best chance of hitting the mark.
James Oddy
Author
Craig was professional, enthusiastic and supportive with his work. He did an outstanding job. I couldn’t recommend him enough!