Target market. An oft used phrase, but what does it mean?
Communicating with fellow human beings is a key ingredient in the rich tapestry of life. Be it on a personal or business level, the volume of information readily available for consumption is profound. Though when the time arrives to translate those conversations to words on a page, do you give consideration to the people you are writing for – your target market?
Having completed work for both British and American clients, I want to share with you a couple of tips on how to ensure your content is fit for its intended audience.