Is it me or you? – What to write to promote your business

The words we use and how we structure our sentences to promote our business and interests can be the difference between a sale or a goodbye.
When writing promotional copy, it is crucial it resonates with the intended audience and entices people to want to find out more.
Written from the perspectives of a company CEO and employees, and considering the thought-process of a potential customer, discover the differences in how to promote your business and pick up tips that could transform your rate of return.